Apple Corporation Marketing Strategies Essay Example | Topics and Well Written Essays - 3000 words - 1

Apple Corporation Marketing Strategies - Essay Example The paper tells that Apple was rated as the most admired company in the United States.As such, the market is appreciating the performance of the company, especially when focusing on the production of consumer electronics. Late in 2013, the company’s brand was considered the most valuable brand, after trouncing the Coca-Cola brand. From this information, it is evident that Apple has been making an immense improvement in the market, in concern to its performance, production and market prevalence. In the initial strategies of introduction of the company, it was dealing with computers. The most prevalent computer produced by the company is the Mac computer. While producing the Mac line of computers, the company was known as Apple computer Inc. even though the company was making immense progress in the line of computers, the company felt the need to intensify its business model. This is by introduction of better products, depending on the market demand. Since the company is indebte d to serving its customers, it made an approach of initiating a new line of products to fit the market needs. It shifted to production of consumer electronics, which were gaining prevalence in the market in the wake of 2007. Similarly, the company had to change its name, to reflect on the products and services that are offered to the market. This prompted the introduction of the name Apple Inc. The corporation has various market strategies that are optimising its performance in the market. Apparently, the company has been recording a steady improvement in its performance, especially after introduction of the consumer electronics. For example, the corporation has retail stores in over 14 countries in the world. As such, they have over 408 retail stores in the whole world. This is an initiative to ensure the market niche of the corporation is widespread in the world. With an increased market niche, the company is likely to make a better performance. As a fact, consumers in the market are attracted to products due to proximity to the stores.