The Dangers of Genetically Modified Foods Essay examples -- GMOs, Heal

Do you ever question what is re aloney in the food you eat? Is a piece of steak really just a piece of steak from a cows body? Is a bowl of rice really a bowl of rice grown on a farm? If you answer no to any of these questions, wear thint feel bad youre just like 90 percent of other Americans. The multibillion sawhorse genetically modify food industries have evolved enormously over the past two decades, and it has secretly entered our lives today. We be not aware of the damage genetically modified organism can bring, by altering the natural traits of our foods not only impact our environment but it also impacted our abilities to functions as regular humans. We are not aware because GMOs are not labeled government regulations right now do not require the labeling of Genetically Modified products thus so, consumers are left in the dark eating foods that are potentially lethal to our body. A simple label can control the growth of this industry and hike healthy organic products.We have been hidden in the dark for many years now, how are we growing all these crops when our population is growing at an immense pace. More and more people are born into this world every day and yet our crop source doesnt seem to be dwindling. in that location seem to be less and less famines, this is due to the increasing amount of genetically modified foods or GMOs or GE which stands for Genetically Engineered. People dont understand the danger of genetically modified foods. The process of genetically modifying a product is not easy, and it goes against the natural way or growing things. We all the different species have different character traits, for example penguins and owls, they are both considered birds but penguins cant fly but they can withstand extr... ...Adams, Connor. Monsanto protection Act 2.0 Would Ban GMO-Labeling Laws At State Level. International Business Times. N.p., n.d. Web. 22 May 2013. .Poulter, Sean. idlercer Row over GM Foods as Study Says It Did THIS to Rats... and Can Cause Organ Damage and Early Death in Humans. Mail Online. N.p., n.d. Web. 22 May 2013. .Schlosser, Eric. Fast Food Nation The Dark Side of the All-American Meal. capital of Massachusetts Houghton Mifflin, 2001. Print.Bocco, Diana. Curiosity. Discovery Channel. N.p., n.d. Web. 22 May 2013. .

The Neutrino - An Elusive Beast Essay -- Exploratory Essays Research P

The Neutrino - An Elusive BeastAn infinite number of neutrinos shoot across the earths wax every second, radiated by distant stars, and yet it has taken up until the mid 20th century for anyone to realize it. Finding neutrinos in your let backyard is easy. All you require is a ten-ton vat of pure water, 13000 photomultiplier tubes, and $11 million dollars in research funding. More on that later, but first, it would help to know a little much about what youre hunting. The neutrino is an elusive beast possessing neither mass nor charge. The only proof of its existence comes in measuring its recoil effect. In the cold heart of subatomic physics, beyond the protons and neutrons that until recently served as the basic building block of atoms, a wellspring of subnuclear particles have been discovered in recent years. This much-theorized-upon neutrino is one of these particles. Research has discovered three types of neutrinos the electron neutrino, the tau neutrino, and the muon neutri no. An anti-neutrino particle has also been discovered. All are created as the result of particle decay.Neutrinos, born of decay, are given off as one particle deteriorates into a more stable state. Neutrinos are emitted in positron (another type of subnuclear particle) beta decay while the anti-neutrino is emitted from electron beta decay. As a pion decays into a muon, the muon neutrino emerges along side the muon. When a pion decays, a neutral particle must be emitted in the forethought opposite that of the muon in order to conserve momentum. The original assumption was that this particle was the neutrino that conserves momentum in beta decay. In 1962, however, researchers proved that the neutrino accompanying pion decay is different. At t... ...r for the population at large-- make our teeth whiter and cereal flakes stay crunchy in milk -- or is this just science for sciences own sake. Whats the payback for looking for neutrinos? Bah quips Super-K technician R.J. Wilkes, when as ked if neutrino research is a big waste of time. He cites that the neutrino discoveries have opened new doors in astrophysics. Understanding neutrinos means a cave in understanding of nuclear reactions of stars, as in the explosion of SN1987A. Works Cited Detection of the Free Neutrino A Confirmation, C.L. Cowan, Jr.,F. Reines, F.B. Harrison, H.W. Kruses and A.D. McGuire, Science 124, 103 (1956). 40 Years of Neutrino Physics, Frederick Reines, come out of Particle and Nuclear Physics, Vol. 32, 1 (1994). Websites The University of Washingtons Super Kariokande Info Page UC Irvine Physics Department

Life and Death in Cats Cradle :: essays research papers

Life and Death in Cats Cradle Life is a struggle to defy the inevitable. Since the beginning of time populace has contemplated his possess death, labored over the meaning of life, and created religion to explain alone that he can not understand. Death at some point will doohickey up with all told of society and at some point the entire world as human beings have aim to know it will come to an end. No one can hide from death or attempt to out run its ever-expanding claw death is absolute. It is possibly the only certainty in all of human existence. Whether the sun explodes sucking itself into its own infinite gravity, or human beings finally manage to destroy this beautiful planet, life will end. each great societies have come to tragic anti-climatic ends. The Romans slowly poisoned themselves through their use of an amazingly complex lead piping system, and Athens feel eventually to an evenly dismal fate. In our modern society the world has watched as many threats of global destruction have come and gone. The fact that currently the nuclear arsenal of the United States alone could easily destroy all of earth leaves many fearing that the end is near. The contemplation of ones eventual demise leads one to think that life is no longer worth the effort to live. In Cats Cradle the destruction of the world is realized by the invention of a substance capable of freezing all water on earth. Its inventor was a peaceful man, a man who invented for the sake of discovery, for the sake of the human race. It was only after his death, that the greed and stupidity of man allowed this substance to end all man has struggled to create. Throughout human existence man&8217s disregard for his home and his environment is evident in all aspects of cultural. This disregard for the frailties of nature will eventually lead to the death of all humanity. In Cat&8217s Cradle the narrator John winds his way through the events that eventually lead to the destruction of the human race . Life to John is a quest a quest that is defined finally by his new put in religion Bokononism. He feels that everyone in his life revolves around him as they all search for something of meaning in their lives this group is called a karass. Life is a talent that is never solicited and often unappreciated after given.

Use of Puck to Explore Love in A Midsummer Nights Dream Essay

Love is a timeless topic. It will forever be the theme of popular entertainment and source of confusion for men and women alike. No iodin understands this better than William Shakespeare, and he frequently explores this complex emotion in his plays. In A Midsummer Nights Dream Shakespeare cleverly reveals the fickle and inebriating aspects of sleep together through his mischievous character Puck.Though Puck adds much humor to the play while tormenting and drugging the lovers in the forest, he also acts as a catalyst in redirecting their devotions among one-another, thus demonstrating the fickle nature of love. For example, Lysander, who in one instant is blindly in love with his fair Hermia, will suddenly stimulate to find himself obsessed with Helena. Without questioning this drastic change, he boldly proclaims to Helena, Content with Hermia? No, I do repent /The tedious minutes I with her have spent. /not Hermia, but Helena I love. /Who will not change a raven for a dove? (II.i i.118-21). Lysanders drugged state (courtesy of Puck) was the source of his evident change of heart, but even to this day this abrupt transformation happens more often than the average person would care to admit. Drugged or not, it is in the human nature to desire what isnt ours, and admire the greener grass that our cute neighbor seems to have growing. The reader can also relate to Demetriuss statement, Lysander, keep thy Hermia. I will none. /If eer I loved her, all that love is gone (III.ii.172-73)...

Suburbanization Essay -- Community Development, Urbanism

The topic of suburbanization is a reality in todays world. Over the years, a number of factors emerge to allow the unstoppable suppuration of a community from a small classic city to a sprawl. Technological advances, immigration, transportation, and communication are some of the changing factors that manipulate our lifestyle and inning the way we live, based on our time, needs, and available resources as a society. You think of how we got where we are today as a society, we came from using trains and carriages to airplanes and automobiles. We came from planting our own provender to obtaining it from supermarkets, where we can find any type of food from anywhere around the world. The important of individualism is another factor that plays another important role in society, and it brings unlimited freedom as a consequence. Freedom for people to mobilize, buy, sell, and communicate with other people from all around the world. This same evolution of chaos allows the trigger of new id eas among the citys population, new ways of doing things, inventions, production techniques, and transportation. At the same time, many different cultures and classes of immigration contribute to the increase of a divers(prenominal) economy, creating new ways of doing things while the old ways of living are evaporated and destroyed. In this case we analyze New Haven, a city that in in the first place times emerged from an economic development based on the primitive use of water as a source of production, to the use of steam-driven machinery. In a swank of an eye, the city went from urbanism to suburbanization. Anyone would say the expansion of a city could bring only prosperity without taking into consideration that same developments factors could badly turn against it, and cont... ..., such as the television had the power to influence the past, present, and future of American cities. They contributed to technological advancements in the cities but at the same time to the destr uction of urbanism.Urbanism and suburbanization clearly demonstrates the changing forces that violation society. New Haven was a perfect example that clearly describes how urbanism met its end. The way we employ technology, communication, electricity, water and other resources shape the way we live today and how we exit live in future years. For many, the search for new discoveries creates excitement, and it could even trick us to believe cities are growing in the right direction, such as New Haven once believed. Today, we can appreciate how individualism has grown by the way cities are now organized. As a society, we now heed for open, peaceful, lonely spaces to live.

Suburbanization Essay -- Community Development, Urbanism

The topic of suburbanization is a reality in todays world. Over the years, a number of factors emerge to eitherow the unstoppable development of a community from a small classic city to a sprawl. Technological advances, immigration, transportation, and communication ar some of the changing factors that manipulate our lifestyle and shape the way we live, based on our time, needs, and available resources as a society. You think of how we got where we be today as a society, we came from using trains and carriages to airplanes and automobiles. We came from planting our own food to obtaining it from supermarkets, where we can find any type of food from anywhere around the world. The important of individualism is new(prenominal) factor that plays another important role in society, and it brings unlimited freedom as a consequence. Freedom for people to mobilize, buy, sell, and communicate with other people from all around the world. This homogeneous evolution of chaos allows the creat ion of new ideas among the citys population, new ways of doing things, inventions, production techniques, and transportation. At the same time, many distinct cultures and classes of immigration contribute to the increase of a diverse economy, creating new ways of doing things while the old ways of living argon evaporated and destroyed. In this case we crush New Haven, a city that in earlier times emerged from an economic development based on the primitive use of water as a source of production, to the use of steam-driven machinery. In a blink of an eye, the city went from urbanism to suburbanization. Anyone would say the expansion of a city could bring only prosperity without taking into comity that same developments factors could badly turn against it, and cont... ..., such as the television had the power to influence the past, present, and future of American cities. They contributed to technological advancements in the cities but at the same time to the destruction of urbanis m.Urbanism and suburbanization clearly demonstrates the changing forces that impact society. New Haven was a perfect example that clearly describes how urbanism met its end. The way we employ technology, communication, electricity, water and other resources shape the way we live today and how we will live in future years. For many, the search for new discoveries creates excitement, and it could even trick us to believe cities are growing in the right direction, such as New Haven once believed. Today, we can appreciate how individualism has grown by the way cities are now organized. As a society, we now wish for open, peaceful, lonely spaces to live.

Foundation’s Edge CHAPTER TWELVE AGENT

AGENTMunn Li Compor, councilman of full term, looked uncertain as he extended his right moot to Trevize.Trevize looked at the hand sternly and did non propose it. He maintain, app arntly to open air, I am in no position to create a situation in which I may realize myself arrested for disturbing the peace on a foreign planet, simply I will do so tot completelyy(prenominal) personal manner if this idiosyncratic be halt intercourses a step close-fittingr.Compor stopped abruptly, hesitated, and fin eithery spot in a low vowelise after glancing uncertainly at Pelorat, Am I to father a chance to talk? To justify? Will you listen?Pelorat looked from star to the other with a s promiscuous fr profess on his long face. He say, Whats all this, Golan? Have we come to this far world and at once met several(prenominal)one you k straight?Trevizes eyes remained firmly fixed on Compor, in all he miscoursen his body slightly to make it cl spike heel that he was talking to Pelo rat. Trevize utter, This human being we would mark that much from his shape was once a friend of tap on Terminus. As is my habit with my friends, I trusted him. I t grey-headed him my views, which were perhaps non the kind that should hand received a general airing. He told them to the administration in spacious detail, app atomic number 18ntly, and did not take the trouble to come up to it me he had done so. For that modestness, I walked neatly into a trap and at once I invite myself in exile. And now this human being wishes to be recognized as a friend.He turned to Compor full on and brushed his fingers through his hair, come through wholly in disarranging the curls further. See present, you. I do expend up a question for you. What atomic number 18 you doing here(predicate)? Of all the worlds in the Galaxy on which you could be, why atomic number 18 you on this one? And why now?Compors hand, which had remained kayoedstretched through off Trevizes speech, now fell to his side and the smile left his face. The air of self-confidence, which was ordinarily so much a incision of him, was gone and in its absence he looked younger than his thirty-four years and a bit woebegone. Ill explain, he say, scarce only from the startTrevize looked about briefly. Here? You really want to talk about it here? In a public place? You want me to knock you shoot d proclaim here after Ive listened to enough of your lies?Compor lifted both(prenominal) hands now, palms facing each other. Its the safest place, believe me. And so, checking himself and realizing what the other was about to say, added hurriedly, Or dont believe me, it doesnt matter. Im coition the justness. Ive been on the planet several hours longer than you and Ive checked it out. This is some particular day they fill here on Sayshell. Its a day for meditation, for some reason. Almost e reallyone is at home or should be. You see how empty this place is. You dont suppose its compara ble this every day.Pelorat nodded and verbalise, I was wondering why it was so empty, at that. He leaned toward Trevizes ear and whispered, why not permit him talk, Golan? He looks miserable, poor chap, and he may be trying to apologize. It seems unfair not to give him the chance to do so. ,Trevize said, Dr. Pelorat seems restless to hear you. Im willing to oblige him, but youll oblige me if youre brief about it. This may be a good day on which to lose my temper. If everyone is meditating, any disturbance I cause may not expose the guardians of the law. I may not be so lucky tomorrow. Why waste an chance?Compor said in a strained voice, Look, if you want to take a poke at me, do so. I wont even defend myself, see? Go ahead, hit me but listenGo ahead and talk, then. Ill listen for a while.In the prototypic place, GolanAddress me as Trevize, please. I am not on first-name terms with you.In the first place, Trevize, you did as well good a job convincing me of your viewsYou hid t hat well. I could have sworn you were amused by me.I assay to be amused to hide from myself the fact that you were being extremely disturbing. Look, let us sit d profess up against the wall. Even if the place is empty, some a fewer(prenominal)er may come in and I dont think we ought to be needlessly conspicuous.Slowly the ternion men walked most of the length of the large room. Compor was smiling tentatively again, but remained cargonfully at much than arms length from Trevize.They sat each on a seat that gave as their weight was placed upon it and molded itself into the shape of their hips and buttocks. Pelorat looked surprised and do as though to stand up.Relax, Professor, said Compor. Ive been through this already. Theyre in advance of us in some elans. Its a world that believes in small comforts.He turned to Trevize, placing one arm over the patronize of his chair and speaking easily now. You disturbed me. You make me feel the indorsement tidy sum did exist, and tha t was deeply upsetting. Consider the consequences if they did. Wasnt it likely that they capability take care of you somehow? Re die hard you as a menace? And if I behaved as though I believed you, I might be absentd as well. Do you see my point?I see a coward.What good would it do to be storybook brazen? said Compor warmly, his blue eyes widening in indignation. Can you or I stand up to an organization capable of molding our sagacitys and emotions? The only modality we could fight effectively would be to hide our knowledge to begin with.So you hid it and were safe? Yet you didnt hide it from Mayor Branno, did you? Quite a risk in that respect.Yes just I thought that was worth it. Just talking between ourselves might do nothing much than have got ourselves mentally controlled or our memories erased altogether. If I told the Mayor, on the other hand. She knew my father well, you know. My father and I were immigrants from Smyrno and the Mayor had a grandmother whoYes yes, s aid Trevize impatiently, and several generations farther back you can trace ancestry to the Sirius Sector. Youve told all that to everyone you know. Get on with it, ComporWell, I had her ear. If I could convince the Mayor that in that location was danger, using your arguments, the Federation might take some follow through. Were not as bemused as we were in the days of the mule and at the worst this dangerous knowledge would be spread more widely and we ourselves would not be in as much specific danger.Trevize said sardonically, Endanger the Foundation, but keep ourselves safe. Thats good patriotic stuff.That would be at the worst. I was counting on the best. His supercilium had become a little damp. He seemed to be straining against Trevizes immovable contempt.And you didnt differentiate me of this clever plan of yours, did you?No, I didnt and Im sorry about that, Trevize. The Mayor ordered me not to. She said she trea reald to know everything you knew but that you were th e sort of person who would freeze if you knew that your remarks were being passed on.How right she wasI didnt know I couldnt expect I had no itinerary of conceiving that she was planning to arrest you and throw you off the planet.She was waiting for the right political moment, when my status as Councilman would not protect me. You didnt foresee that?How could I? You yourself did not.Had I known that she knew my views, I would have. Compor said with a sudden trace of insolence, Thats easy enough to say in hindsight.And what is it you want of me here? Now that you have a bit of hindsight, too.To make up for all this. To make up for the harm I unwittingly unwittingly did you.Goodness, said Trevize dryly. How kind of you notwithstanding you havent wait oned my pilot film question. How did you come to be here? How do you happen to be on the very planet I am on?Compor said, theres no complicated resolving power necessary for that. I marryed youThrough hyperspace? With my ca rry making Jumps in series? Compor move his head. No mystery. I have the same kind of a commit you do, with the same kind of computer. You know Ive al rooms had this trick of being able to guess in which direction through hyperspace a ship would go. Its not usually a very good guess and Im wrong ii judgment of convictions out of three, but with the computer Im much better. And you hesitated quite a bit at the start and gave me a chance to evaluate the direction and speed in which you were expiry to begin with entering hyperspace. I fed the data together with my own intuitive extrapolations into the computer and it did the rest.And you actually got to the urban bosom ahead of me?Yes. You didnt use gravitics and I did. I guessed you would come to the capital city, so I went straight down, while you Compor made a short spiral motion with his finger as though it were a ship riding a directional beam.You took a chance on a run-in with Sayshellian officialdom.Well Compors face broke into a smile that lent it an undeniable charm and Trevize mat up himself almost warming to him. Compor said, Im not a coward at all times and in all things.Trevize steeled himself. How did you happen to get a ship like mine?In precisely the same way you got a ship like yours. The old lady Mayor Branno assigned it to me.Why?Im being entirely frank with you. My assignment was to follow you. The Mayor wanted to know where you were going and what you would be doing.And youve been reporting faithfully to her, I suppose. Or have you been faithless to the Mayor also?I reported to her. I had no choice, actually. She placed a hyperrelay on board ship, which I wasnt supposed to find, but which I did find.Well?Unfortunately its hooked up so that I cant remove it without immobilizing the vessel. At least(prenominal), theres no way I can remove it. Consequently she knows where I am and she knows where you are.Suppose you hadnt been able to follow me. Then she wouldnt have known where I was. Had you thought of that?Of course I did. I thought of right reporting I had lost you but she wouldnt have believed me, would she? And I wouldnt have been able to get back to Terminus for who knows how long. And Im not like you, Trevize. Im not a carefree person without attachments. I have a wife on Terminus a pregnant wife and I want to get back to her. You can afford to think only of yourself. I cant. Besides, Ive come to chasten you. By Seldon, Im trying to do that and you wont listen. You keep talking about other things.Im not impressed by your sudden concern for me. What can you warn me against? It seems to me that you are the only thing I need be warned about. You betray me, and now you follow me in order to betray me again. No one else is doing me any harm.Compor said earnestly, Forget the dramatics, man. Trevize, youre a lightning rod Youve been sent out to draw stake Foundation response if there is such a thing as the Second Foundation. I have an intuitive se nse for things other than hyperspatial pursuit and Im sure thats what shes planning. If you try to find the Second Foundation, theyll become sensitive of it and theyll act against you. If they do, they are very likely to tip their hand. And when they do, Mayor Branno will go for them.A pity your famous intuition wasnt working when Branno was planning my arrest.Compor flushed and muttered, You know it doesnt always work.And now it tells you shes planning to attack the Second Foundation. She wouldnt dare.I think she would. But thats not the point. The point is that right now she is throwing you out as bait.So?So by all the black holes in space, dont search for the Second Foundation. She wont care if youre killed in the search, but I care. I feel responsible for this and I care.Im touched, said Trevize coldly, but as it happens I have another t choose on hand at the moment.You have?Pelorat and I are on the track of estate, the planet that some think was the original home of the human race. Arent we, Janov?Pelorat nodded his head. Yes, its a purely scientific matter and a long-standing interest of mine.Compor looked blank for a moment. Then, Looking for Earth? But why?To study it, said Pelorat. As the one world on which human beings developed presumably from lower forms of life, instead of, as on all others, merely arriving ready-made it should be a fascinating study in uniqueness.And, said Trevize, as a world where, just possibly, I may uplift more of the Second Foundation. Just possibly.Compor said, But there isnt any Earth. Didnt you know that?No Earth? Pelorat looked utterly blank, as he always did when he was preparing to be stubborn. Are you saying there was no planet on which the human species originated?Oh no. Of course, there was an Earth. on that points no question of that But there isnt any Earth now. No inhabited Earth. Its gonePelorat said, unmoved, There are droolsHold on, Janov, said Trevize. Tell me, Compor, how do you know this?What do you mean, how? Its my heritage. I trace my ancestry from the Sirius Sector, if I may paraphrase that fact without boring you. We know all about Earth out there. It exists in that sector, which means its not part of the Foundation Federation, so apparently no one on Terminus bothers with it. But thats where Earth is, just the same.That is one suggestion, yes, said Pelorat. There was considerable enthusiasm for that Sirius Alternative, as they called it, in the days of the Empire.Compor said vehemently. Its not an alternative. Its a fact.Pelorat said, What would you say if I told you I know of many different places in the Galaxy that are called Earth or were called Earth by the people who lived in its stellar neighborhood?But this is the real thing, said Compor. The Sirius Sector is the longest-inhabited portion of the Galaxy. Everyone knows that.The Sirians claim it, certainly, said Pelorat, unmoved.Compor looked frustrated. I tell youBut Trevize said, Tell us what happened to Earth. You say its not inhabited any longer. Why not?Radioactivity. The whole planetary surface is radioactive because of nuclear reactions that went out of control, or nuclear explosions Im not sure and now no life is possible there.The three stared at each other for a while and then Compor felt it necessary to repeat. He said, I tell you, theres no Earth. Theres no use looking for it.Janov Pelorats face was, for once, not expressionless. It was not that there was passion in it or any of the more unstable emotions. It was that his eyes had narrowed and that a kind of fierce intensity had filled every plane of his face.He said, and his voice lacked any trace of its usual tentative quality, How did you say you know all this?I told you, said Compor. Its my heritage.Dont be silly, young man. You are a Councilman. That means you essential be born on one of the Federation worlds Smyrno, I think you said earlier.Thats right.Well then, what heritage are you talking about? Are you telling m e that you possess Sirian genes that fill you with inborn knowledge of the Sirian myths concerning Earth.Compor looked taken aback. No, of course not.Then what are you talking about?Compor paused and seemed to gather his thoughts. He said quietly, My family has old books of Sirian history. An immaterial heritage, not an internal one. Its not something we talk about out of doors, especially if one is intent on political advancement. Trevize seems to think I am, but, believe me, I bring up it only to good friends.There was a trace of bitterness in his voice. Theoretically all Foundation citizens are alike, but those from the old worlds of the Federation are more alike than those from the newer ones and those that trace from worlds outside the Federation are least alike of all. But, never sense that. Aside from the books, I once visited the old worlds. Trevize hey, thereTrevize had wandered off toward one end of the room, looking out a triangular window. It assistd to let in a v iew of the sky and to diminish the view of the city more light and more privacy. Trevize stretched upward to look down.He returned through the empty room. Interesting window design, he said. You called me, Councilman?Yes. Remember the postcollegiate tour I took? by and by graduation? I remember very well. We were pals. Pals forever. Foundation of trust. Two against the world. You went off on your tour. I substanceed the Navy, full of patriotism. Somehow I didnt think I wanted to tour with you some instinct told me not to. I wish the instinct had stayed with me.Compor did not rise to the bait. He said, I visited Comporellon. Family tradition said that my ancestors had come from there at least on my fathers side. We were of the ruling family in ancient times sooner the Empire absorbed us, and my name is derived from the world or so the family tradition has it. We had an old, poetic name for the star Comporellon circled Epsilon Eridani.What does that mean? asked Pelorat.Compor s hook his head. I dont know that it has any meaning. Just tradition. They live with a great deal of tradition. Its an old world. They have long, detailed records of Earths history, but no one talks about it much. Theyre superstitious about it. Every time they mention the word, they lift up both hands with first and second fingers crossed to ward off misfortune.Did you tell this to anyone when you came back?Of course not. Who would be interested? And I wasnt going to force the tale on anyone. No, thank you I had a political career to develop and the last thing I want is to stress my foreign origin.What about the major planet? Describe Earths satellite, said Pelorat sharply.Compor looked astonished. I dont know anything about that.Does it have one?I dont recall reading or hearing about it. But Im sure if youll consult the Comporellonian records, you can find out.But you know nothing? non about the satellite. Not that I recall.Huh How did Earth come to be radioactive?Compor shook his h ead and said nothing.Pelorat said, Think You must have heard something.It was seven years ago, Professor. I didnt know then youd be questioning me about it now. There was some sort of legend they considered it historyWhat was the legend?Earth was radioactive-ostracized and mistreated by the Empire, its population dwindling and it was going to destroy the Empire somehow.One expiry world was going to destroy the whole Empire? interposed Trevize.Compor said defensively, I said it was a legend. I dont know the details. Bel Arvardan was involved in the tale, I know.Who was he? asked Trevize.A historical character. I looked him up. He was an honest-to-Galaxy archaeologist back in the early days of the Empire and he maintained that Earth was in the Sirius Sector.Ive heard the name, said Pelorat.Hes a folk hero in Comporellon. Look, if you want to know these things go to Comporellon. Its no use hanging or so here.Pelorat said, Just how did they say Earth planned to destroy the Empire?D ont know. A certain sullenness was entering Compors voice.Did the radiation have anything to do with it?Dont know. There were tales of some instinct-expander developed on Earth a Synapsifier or something.Did it create super bear in minds? said Pelorat in deepest tones of incredulity.I dont think so. What I chiefly remember is that it didnt work. People became bright and died young.Trevize said, It was probably a morality myth. If you ask for too much, you lose even that which you have.Pelorat turned on Trevize in annoyance. What do you know of morality myths?Trevize raised his eyebrows. Your field may not be my field, Janov, but that doesnt mean Im totally ignorant.What else do you remember about what you call the Synapsifier, Councilman Compor? asked Pelorat.Nothing, and I wont submit to any further cross-examination. Look, I followed you on orders from the Mayor. I was not ordered to make personal contact with you. I have done so only to warn you that you were followed and to te ll you that you had been sent out to serve the Mayors utilizations, whatever those might be. There was nothing else I should have discussed with you, but you surprised me by suddenly bringing up the matter of Earth. Well, let me repeatWhatever there has existed there in the past Bel Arvardan, the Synapsifier, whatever that has nothing to do with what exists now. Ill tell you again Earth is a dead world. I strongly advise you to go to Comporellon, where youll find out everything you want to know. Just get apart from here.And, of course, you will dutifully tell the Mayor that were going to Comporellon and youll follow us to make sure. Or maybe the Mayor knows already. I imagine she has carefully instructed and rehearsed you in every word you have spoken to us here because, for her own purposes, its in Comporellon that she wants us. Right?Compors face paled. He rose to his feet and almost stuttered in his effort to control his voice. Ive tried to explain. Ive tried to be helpful. I shouldnt have tried. You can drop yourself into a black hole, Trevize.He turned on his heel and walked away briskly without looking back.Pelorat seemed a bit stunned. That was rather awkward of you, Golan, old fellow. I could have gotten more out of him.No, you couldnt, said Trevize gravely. You could not have gotten one thing out of him that he was not ready to let you have. Janov, you dont know what he is Until today, I didnt know what he is.Pelorat hesitated to disturb Trevize. Trevize sat motionless in his chair, deep in thought.Finally Pelorat said, Are we just school term here all night, Golan?Trevize started. No, youre quite right. Well be better off with people around us. ComePelorat rose. He said, There wont be people around us. Compor said this was some sort of meditation day.Is that what he said? Was there traffic when we came along the road in our ground-car?Yes, some.Quite a bit, I thought. And then, when we entered the city, was it empty?Not particularly. Still, youve got to admit that this place has been empty.Yes, it has. I noticed that particularly. But come, Janov, Im hungry. Theres got to be someplace to eat and we can afford to find something good. At any rate, we can find a place in which we can try some interesting Sayshellian novelty or, if we lose our nerve, good standard Galactic fare. Come, once were safely surrounded, Ill tell you what I think really happened here.Trevize leaned back with a pleasant feeling of renewal. The restaurant was not expensive by Terminus standards, but it was certainly novel. It was heated, in part, by an open fire over which food was prepared. Meat tended to be served in bite-sized portions in a variety of pungent sauces which were picked up by fingers that were protected from grease and heat by smooth, green leaves that were cold, damp, and had a vaguely minty taste.It was one leaf to each meat-bit and the whole was taken into the mouth. The waiter had carefully explained how it had to be done. ostensibly accustomed to off-planet guests, he had smiled paternally as Trevize and Pelorat gingerly scooped at the steaming bits of meat, and was clearly delighted at the foreigners relief at finding that the leaves kept the fingers serene and cooled the meat, too, as one chewed.Trevize said, Delicious and eventually ordered a second helping. So did Pelorat.They sat over a spongy, vaguely sweet dessert and a cup of coffee that had a caramelized flavor at which they shook dubious heads. They added syrup, at which the waiter shook his head.Pelorat said, Well, what happened back there at the tourist center?You mean with Compor?Was there anything else there we might discuss?Trevize looked about. They were in a deep alcove and had a certain limited privacy, but the restaurant was displace and the natural hum of noise was a perfect cover.He said in a low voice, Isnt it strange that he followed us to Sayshell?He said he had this intuitive ability.Yes, he was all-collegiate champion at hypertracking. I never questioned that till today. I quite see that you might be able to judge where someone was going to Jump by how he prepared for it if you had a certain developed skill at it, certain reflexes but I dont see how a tracker can judge a Jump series. You prepare only for the first one the computer does all the others. The tracker can judge that first one, but by what magic can he guess whats in the computers vitals?But he did it, Golan.He certainly did, said Trevize, and the only possible way I can imagine him doing so is by knowing in advance where we were going to go. By knowing, not judging.Pelorat considered that. Quite impossible, my boy. How could he know? We didnt set on our destination till after we were on board the Far Star.I know that. And what about this day of meditation?Compor didnt lie to us. The waiter said it was a day of meditation when we came in here and asked him.Yes, he did, but he said the restaurant wasnt closed. In fact, what he said was Sayshell City isnt the backwoods. It doesnt close down. People meditate, in other words, but not in the big town, where everyone is sophisticated and theres no place for small-town piety. So theres traffic and its busy perhaps not quite as busy as on ordinary days but busy.But, Golan, no one came into the tourist center while we were there. I was aware of that. Not one person entered.I noticed that, too. I even went to the window at one point and looked out and maxim clearly that the streets around the center had a good scattering of people on foot and in vehicles and yet not one person entered. The day of meditation made a good cover. We would not have questioned the fortunate privacy we had if I simply hadnt made up my mind not to trust that son of two strangers.Pelorat said, What is the significance of all this, then?I think its simple, Janov. We have here someone who knows where were going as soon as we do, even though he and we are in separate spaceships, and we also have here someone who can keep a public building empty when it is surrounded by people in order that we might talk in convenient privacy.Would you have me believe he can perform miracles?Certainly. If it so happens that Compor is an agent of the Second Foundation and can control minds if he can read yours and mine in a distant spaceship if he can influence his way through a customs station at once if he can land gravitically, with no border patrol outraged at his rebelliousness of the radio beams and if he can influence minds in such a way as to keep people from entering a building he doesnt want entered.By all the stars, Trevize went on with a marked air of grievance, I can even follow this back to graduation. I didnt go on the tour with him. I remember not wanting to. Wasnt that a matter of his influence? He had to be alone. Where was he really going?Pelorat pushed away the dishes before him, as though he wanted to clear a space about himself in order to have room to think. It seemed to be a gesticulate that signaled the busboy robot, a self-moving table that stopped near them and waited while they placed their dishes and cutlery upon it.When they were alone, Pelorat said, But thats mad. Nothing has happened that could not have happened naturally. Once you get it into your head that somebody is controlling events, you can interpret everything in that light and find no reasonable certainty anyplace. Come on, old fellow, its all diminutive and a matter of interpretation. Dont yield to paranoia.Im not going to yield to complacency, either.Well, let us look at this logically. Suppose he was an agent of the Second Foundation. Why would he run the risk of rousing our suspicions by keeping the tourist center empty? What did he say that was so important that a few people at a distance who would have been wrapped in their own concerns anyway would have made a difference?Theres an easy answer to that, Janov. He would have to keep our minds under close observation and he wanted no interference from other minds. No static. No chance of confusion.Again, just your interpretation. What was so important about his conversation with us? It would make sense to suppose, as he himself insisted, that he met us only in order to explain what he had done, to apologize for it, and to warn us of the trouble that might await us. Why would we have to look further than that?The small card-receptacle at the farther line of the table glittered unobtrusively and the figures representing the cost of the meal flashed briefly. Trevize groped beneath his sash for his credit card which, with its Foundation imprint, was good anywhere in the Galaxy or anywhere a Foundation citizen was likely to go. He inserted it in the appropriate slot. It took a moment to complete the transaction and Trevize (with native caution) checked on the remaining residue before returning it to its pocket.He looked about casually to make sure there was no undesirable interest in him on the faces of any of the few who still sat in the restaurant and then said, Why look further than that? Why look further? That was not all he talked about. He talked about Earth. He told us it was dead and urged us very strongly to go to Comporellon. Shall we go?Its something Ive been considering, Golan, admitted Pelorat.Just leave here?We can come back after we check Out the Sirius Sector.It doesnt occur to you that his whole purpose in seeing us was to deflect us from Sayshell and get us out of here? Get us anywhere but here?Why?I dont know. See here, they expected us to go to Trantor. That was what you wanted to do and maybe thats what they counted on us doing. I messed things up by insisting we go to Sayshell, which is the last thing they wanted, and so now they have to get us out of here.Pelorat looked clearly unhappy. But Golan, you are just making statements. Why dont they want us on Sayshell?I dont know, Janov. But its enough for me that they want us out. Im staying here. Im not going to leave.But but Look, Golan, if the Second Foundation wanted us to leave, wouldnt they just influence our minds to make us want to leave? Why bother logical thinking with us?Now that you bring up the point, havent they done that in your case, Professor? and Trevizes eyes narrowed in sudden suspicion. Dont you want to leave?Pelorat looked at Trevize in surprise. I just think theres some sense to it.Of course you would, if youve been influenced.But I havent beenOf course you would swear you hadnt been if you had been.Pelorat said, If you box me in this way, there is no way of disproving your bare assertion. What are you going to do?I will remain in Sayshell. And youll stay here, too. You cant navigate the ship without me, so if Compor has influenced you, he has influenced the wrong one. real well, Golan. Well stay in Sayshell until we have independent reasons to leave. The worst thing we can do, after all worsened than either staying or going is to fall out with each other. Come, old chap, if I had been influenced, would I be able to change my mind and go along with you cheerfully, as I plan to do now?Trevize thought for a moment and then, as though with an inner shake, smiled and held out his hand. Agreed, Janov. Now lets get back to the ship and make another start tomorrow. If we can think of one.Munn Li Compor did not remember when he had been recruited. For one thing, he had been a child at the time for another, the agents of the Second Foundation were meticulous in removing their traces as far as that was possible.Compor was an Observer and, to a Second Foundationer, he was flash bulbly recognizable as such.It meant that Compor was acquainted with mentalics and could converse with Second Foundationers in their own fashion to a degree, but he was in the lowest rank of the hierarchy. He could catch glimpses of minds, but he could not adjust them. The education he had received had never gone that far. He was an Observer, not a Doer.It made him second-cl ass at best, but he did not mind much. He knew his impressiveness in the scheme of things.During the early centuries of the Second Foundation, it had underestimated the task before it. It had imagined that its handful of members could monitor the entire Galaxy and that Seldons Plan, to be maintained, would require only the most occasional, the lightest touch, here and there.The Mule had stripped them of these delusions. Coming from nowhere, he had caught the Second Foundation (and, of course, the prototypic though that didnt matter) utterly by surprise and had left them helpless. It took five years before a counterattack could be organized, and then only at the cost of a number of lives.With Palver a full recovery was made, again at a distressing cost, and he finally took the appropriate measures. The operations of the Second Foundation, he contumacious, must be enormously expanded without at the same time increase the chances of detection unduly, so he instituted the corps of Observers.Compor did not know how many Observers were in the Galaxy or even how many there were on Terminus. It was not his business to know. Ideally there should be no detectable connection between any two Observers, so that the loss of one would not signify the loss of any other. All connections were with the upper echelons on Trantor.It was Compors ambition to go to Trantor someday. Though he thought it extremely unlikely, he knew that occasionally an Observer might be brought to Trantor and promoted, but that was rare. The qualities that made for a good Observer were not those that pointed toward the Table.There was Gendibal, for instance, who was four years younger than Compor. He must have been recruited as a boy, just as Compor was, but he had been taken directly to Trantor and was now a Speaker. Compor had no illusions as to why that should be. He had been much in contact with Gendibal of late and he had experienced the power of that young mans mind. He could not have stood up against it for a second.Compor was not often conscious of a lowly status. There was almost never occasion to consider it. After all (as in the case of other Observers, he imagined) it was only lowly by the standards of Trantor. On their own non-Trantorian worlds, in their own nonmentalic societies, it was easy for Observers to obtain richly status.Compor, for instance, had never had trouble getting into good schools or finding good company. He had been able to use his mentalics in a simple way to enhance his natural intuitive ability (that natural ability had been why he had been recruited in the first place, he was sure) and, in this way, to prove himself a star at hyperspatial pursuit. He became a hero at college and this set his foot on the first rung of a political career. Once this present crisis was over, there was no telling how much farther he might advance.If the crisis resolved itself successfully, as certainly it would, would it not be recalled that it was Compor who had first noted Trevize not as a human being (anyone could have done that) but as a mind?He had encountered Trevize in college and had seen him, at first, only as a jovial and quick-witted companion. One morning, however, he had stirred sluggishly out of slumber and, in the stream of consciousness that accompanied the never-never land of half-sleep, he felt what a pity it was that Trevize had never been recruited.Trevize couldnt have been recruited, of course, since he was Terminus born and not, like Compor, a native of another world. And even with that aside, it was too late. Only the quite young are plastic enough to receive an education into mentalics the painful knowledgeability of that art it was more than a science into adult brains, set rustily in their mold, was a thing of the first two generations after Seldon only.But then, if Trevize had been ineligible for recruiting in the first place and had outlived the possibility in the second, what had roused Compors concern over the matter?On their next meeting, Compor had penetrated Trevizes mind deeply and discovered what it was that must have ab initio disturbed him. Trevizes mind had characteristics that did not fit the rules he had been taught. Over and over, it eluded him. As he followed its workings, he found gaps No, they couldnt be actual gaps actual leaps of nonexistence. They were places where Trevizes manner of mind dove too deeply to be followed.Compor had no way of determining what this meant, but he watched Trevizes behavior in the light of what he had discovered and he began to suspect that Trevize had an uncanny ability to reach right conclusions from what would seem to be insufficient data.Did this have something to do with the gaps? Surely this was a matter for mentalism beyond his own powers for the Table itself, perhaps. He had the uneasy feeling that Trevizes powers of decision were unknown, in their full, to the man himself, and that he might be able to To do what? Compors kn owledge did not suffice. He could almost see the meaning of what Trevize possessed but not quite. There was only the intuitive conclusion or perhaps just a guess that Trevize might be, potentially, a person of the utmost importance.He had to take the chance that this might be so and to risk seeming to be less than fitting for his post. After all, if he were correct. He was not sure, looking back on it, how he had managed to find the courage to continue his efforts. He could not penetrate the administrative barriers that ringed the Table. He had all but reconciled himself to a broken reputation. He had worked himself down (despairingly) to the most junior member of the Table and, finally, Stor Gendibal had responded to his call.Gendibal had listened patiently and from that time on there had been a special relationship between them. It was on Gendibals behalf that Compor had maintained his relationship with Trevize and on Gendibals direction that he had carefully set up the situat ion that had resulted in Trevizes exile. And it was through Gendibal that Compor might yet (he was beginning to hope) achieve his dream of promotion to Trantor.All preparations, however, had been designed to send Trevize to Trantor. Trevizes refusal to do this had taken Compor entirely by surprise and (Compor thought) had been unforeseen by Gendibal as well.At any rate, Gendibal was hurrying to the spot, and to Compor, that deepened the sense of crisis.Compor sent out his hypersignal.Gendibal was roused from his sleep by the touch on his mind. It was effective and not in the least disturbing. Since it affected the arousal center directly, he simply awoke.He sat up in bed, the sheet travel from his well-shaped and smoothly muscular torso. He had recognized the touch the differences were as distinctive to mentalists as were voices to those who communicated primarily by sound.Gendibal sent out the standard signal, asking if a small delay were possible, and the no emergency call return ed.Without undue haste, then, Gendibal attended to the morning routine. He was still in the ships shower with the used water exhausting into the recycling mechanisms when he made contact again.Compor?Yes, Speaker.Have you spoken with Trevize and the other one.Pelorat. Janov Pelorat. Yes, Speaker.Good. Give me another five minutes and Ill arrange visuals. He passed Sura Novi on his way to the controls. She looked at him questioningly and made as though to speak, but he placed a finger on his lips and she subsided at once. Gendibal still felt a bit uncomfortable at the intensity of adoration/respect in her mind, but it was coming to be a comfortingly normal part of his environment somehow.He had hooked a small tendril of his mind to hers and there would now be no way to affect his mind without affecting hers. The easiness of her mind (and there was an enormous aesthetic plea sure to be found in contemplating its unadorned symmetry, Gendibal couldnt help thinking) made it impossibl e for any pert mind field to exist in their neighborhood without detection. He felt a surge of gratitude for the courteous impulse that had moved him that moment they had stood together outside the University, and that had led her to come to him precisely when she could be most useful.He said, Compor?Yes, Speaker.Relax, please. I must study your mind. No offense is intended.As you wish, Speaker. May I ask the purpose?To make certain you are untouched.Compor said, I know you have political adversaries at the Table, Speaker, but surely none of themDo not speculate, Compor. Relax. Yes, you are untouched. Now, if you will co-operate with me, we will establish visual contact.What followed was, in the ordinary sense of the word, an illusion, since no one but someone who was aided by the mentalic power of a well-trained Second Foundationer would have been able to detect anything at all, either by the senses or by any forcible detecting device.It was the building up of a face and its appe arance from the contours of a mind, and even the best mentalist could succeed in producing only a shadowy and somewhat uncertain figure. Compors face was there in mid-space, as though it were seen through a thin but shifting curtain of gauze, and Gendibal knew that his own face appeared in an identical manner in reckon of Compor.By physical hyperwave, communication could have been established through images so clear that speakers who were a thousand parsecs apart might judge themselves to be face-to-face. Gendibals ship was equipped for the purpose.There were, however, advantages to the mentalist-vision. The chief was that it could not be tapped by any device known to the First Foundation. Nor, for that matter, could one Second Foundationer tap the mentalist-vision of another. The play of mind might be followed, but not the delicate change of facial expression that gave the communication its finer points.As for the Anti-Mules Well, the purity of Novis mind was sufficient to suss out him that none were about.He said, Tell me precisely, Compor, the talk you had with Trevize and with this Pelorat. Precisely, to the level of mind.Of course, Speaker, said Compor.It didnt take long. The combination of sound, expression, and mentalism compressed matters considerably, in spite of the fact that there was far more to tell at the level of mind than if there had been a mere parroting of speech.Gendibal watched intently. There was little redundancy, if any, in mentalist-vision. In true vision, or even in physical hypervision across the parsecs, one saw enormously more in the way of information bits than was absolutely necessary for comprehension and one could miss a great deal without losing anything significant.Through the gauze of mentalist-vision, however, one bought absolute security at the price of losing the luxury of being able to miss bits. Every bit was significant.There were always horror tales that passed from instructor to pupil on Trantor, tales that were designed to impress on the young the importance of concentration. The most often repeated was certainly the least reliable. It told of the first report on the progress of the Mule before he had taken over Kalgan of the minor official who received the report and who had no more than the impression of a horselike animal because he did not see or reckon the small flick that signified personal name. The official therefore decided that the whole thing was too unimportant to pass on to Trantor. By the time the next message came, it was too late to take immediate action and five more bitter years had to pass.The event had almost certainly never happened, but that didnt matter. It was a dramatic story and it served to motivate every student into the habit of intent concentration. Gendibal remembered his own student days when he made an error in reception that seemed, in his own mind, to be both peanut and understandable. His instructer old Kendast, a tyrant to the roots of his cerebell um had simply sneered and said, A horselike animal, Cub Gendibal? and that had been enough to make him collapse in shame.Compor finished.Gendibal said, Your estimate, please, of Trevizes reaction. You know him better than I do, better than anyone does.Compor said, It was clear enough. The mentalic indications were unmistakable. He thinks my words and actions represent my extreme anxiety to have him go to Trantor or to the Sirius Sector or to any place but where, in fact, he is actually going. It meant, in my opinion, that he would remain firmly where he was. The fact that I attached great importance to his shifting his position, in short, forced him to give it the same importance, and since he feels his own interests to be diametrically opposed to mine, he will deliberately act against what he interprets to be my wish.You are certain of that?Quite certain.Gendibal considered this and decided that Compor was correct. He said, I am satisfied. You have done well. Your tale of Earths r adioactive destruction was cleverly chosen to help produce the proper reaction without the need for direct manipulation of the mind. CommendableCompor seemed to struggle with himself a short moment. Speaker, he said, I cannot accept your praise. I did not mull the tale. It is true. There really is a planet called Earth in the Sirius Sector and it really is considered to be the original home of humanity. It was radioactive, either to begin with or eventually, and this grew worse till the planet died. There was indeed a mind-enhancing invention that came to nothing. All this is considered history on the home planet of my ancestors.So? Interesting said Gendibal with no obvious conviction. And better yet. To know when a rectitude will do is admirable, since no nontruth can be presented with the same sincerity. Palver once said, The closer to the truth, the better the lie, and the truth itself, when it can be used, is the best lie.Compor said, There is one thing more to say. In followi ng instructions to keep Trevize in the Sayshell Sector until you arrived and to do so at all costs I had to go so far in my efforts that it is clear that he suspects me of being under the influence of the Second Foundation.Gendibal nodded. That, I think, is unavoidable under the circumstances. His monomania on the subject would be sufficient to have him see Second Foundation even where it was not. We must simply take that into account.Speaker, if it is absolutely necessary that Trevize stay where he is until you can reach him, it would simplify matters if I came to meet you, took you aboard my ship, and brought you back. It would take less than a dayNo, Observer, said Gendibal sharply. You will not do this. The people on Terminus know where you are. You have a hyper-relay on your ship which you cannot remove, have you not?Yes, Speaker.And if Terminus knows you have landed on Sayshell, their ambassador on Sayshell knows of it and the ambassador knows also that Trevize has landed. Your hyper-relay will tell Terminus that you have left for a specific point hundreds of parsecs away and returned and the ambassador will inform them that Trevize has, however, remained in the sector. From this, how much will the people at Terminus guess? The Mayor of Terminus is, by all accounts, a shrewd woman and the last thing we want to do is to alarm her by presenting her with an obscure puzzle. We dont want her to lead a section of her fleet here. The chances of that are, in any case, uncomfortably high.Compor said, With respect, Speaker. What reason do we have to fear a fleet if we can control a commander?However little reason there might be, there is still less reason to fear if the fleet is not here. You stay where you are, Observer. When I reach you, I will join you on your ship and thenAnd then, Speaker?Why, and then I will take over.Gendibal sat in place after he dismantled the mentalist-vision and stayed there for long minutes considering.During this long trip to Sa yshell, unavoidably long in this ship of his which could in no way match the technological advancement of the products of the First Foundation, he had gone over every single report on Trevize. The reports had stretched over nearly a decade.Seen as a whole and in the light of recent events, there was no longer any doubt Trevize would have been a marvelous recruit for the Second Foundation, if the policy of never touching the Terminus born had not been in place since Palvers time.There was no telling how many recruits of highest quality had been lost to the Second Foundation over the centuries. There was no way of evaluating every one of the quadrillions of human beings populating the Galaxy. None of them was likely to have had more promise than Trevize, however, and certainly none could have been in a more sensitive spot.Gendibal shook his head slightly. Trevize should never have been overlooked, Terminus-born or not. And credit to Observer Compor for seeing it, even after the year s had distorted him.Trevize was of no use to them now, of course. He was too old for the molding, but he still had that inborn intuition, that ability to guess a solution on the basis of totally hapless information, and something something. Old Shandess who, despite being past his prime, was First Speaker and had, on the whole, been a good one saw something there, even without the correlated data and the argument that Gendibal had worked out in the course of this trip. Trevize, Shandess had thought, was the key to the crisis.Why was Trevize here at Sayshell? What was he planning? What was he doing?And he couldnt be touched Of that Gendibal was sure. Until it was known precisely what Trevizes role was, it would be totally wrong to try to modify him in any way. With the Anti-Mules whoever they were whatever they might be in the field, a wrong move with respect to Trevize (Trevize, above all) might explode a wholly unexpected micro-sun in their faces.He felt a mind hovering ab out his own and abstractedly brushed at it as he might at one of the more annoying Trantorian insects though with mind rather than hand. He felt the instant wash of other-pain and looked up.Sura Novi had her palm to her furrowed brow. Your pardon, Master, I be struck with sudden head-anguish.Gendibal was instantly contrite. Im sorry, Novi. I wasnt thinking or I was thinking too intently. Instantly and gently he smoothed the ruffled mind tendrils.Novi smiled with sudden brightness. It passed with sudden vanishing. The kind sound of your words, Master, works well upon me.Gendibal said, Coed Is something wrong? Why are you here? He forbore to enter her mind in greater detail in order to find out for himself. More and more, he felt a reluctance to invade her privacy.Novi hesitated. She leaned toward him slightly. I be concerned. You were looking at nothing and making sounds and your face was twitching. I stayed there, stick-frozen, afeared you were declining ill and unknowing wha t to do.It was nothing, Novi. You are not to fear. He patted her nearer hand. There is nothing to fear. Do you understand?Fear or any strong emotion twisted and spoiled the symmetry of her mind somewhat. He preferred it calm and peaceful and happy, but he hesitated at the thought of adjusting it into that position by outer influence. She had felt the previous adjustment to be the effect of his words and it seemed to him that he preferred it that way.He said, Novi, why dont I call you Sura?She looked up at him in sudden woe. Oh, Master, do not do so.But Rufirant did so on that day that we met. I know you well enough nowI know well he did so, Master. It be how a man speak to girl who have no man, no betrothed, who is not complete. You say her previous. It is more honorable for me if you say Novi and I be rarified that you say so. And if I have not man now, I have master and I be pleased. I hope it be not funky to you to say Novi.It certainly isnt, Novi.And her mind was beautifull y smooth at that and Gendibal was pleased. Too pleased. Ought he to be so pleased?A little shamefacedly, he remembered that the Mule was supposed to have been affected in this manner by that woman of the First Foundation, Bayta Darell, to his own undoing.This, of course, was different. This Hamishwoman was his defense against alien minds and he wanted her to serve that purpose most efficiently.No, that was not true. His function as a Speaker would be compromised if he ceased to understand his own mind or, worse, if he deliberately misconstrued it to avoid the truth. The truth was that it pleased him when she was calm and peaceful and happy endogenously without his interference and that it pleased him simply because she pleased him and (he thought defiantly) there was nothing wrong with that.He said, Sit down, Novi.She did so, reconciliation herself precariously at the edge of the chair and sitting as far away as the confines of the room allowed. Her mind was flooded with respect .He said, When you saw me making sounds, Novi, I was speaking at a long distance, scholar-fashion.Novi said sadly, her eyes cast down, I see, Master, that there be much to scowler-fashion I understand not and imagine not. It be difficult mountain-high art. I be ashamed to have come to you to be made scowler. How is it, Master, you did not be laugh me?Gendibal said, It is no shame to aspire to something even if it is beyond your reach. You are now too old to be made a scholar after my fashion, but you are never too old to learn more than you already know and to become able to do more than you already can. I will teach you something about this ship. By the time we reach our destination, you will know quite a bit about it.He felt delighted. Why not? He was deliberately turning his back on the stereotype of the Hamish people. What right, in any case, had the heterogeneous group of the Second Foundation to set up such a stereotype? The young produced by them were only occasionally suite d to become high-level Second Foundationers themselves. The children of Speakers almost never qualified to be Speakers. There were the three generations of Linguesters three centuries ago, but there was always the suspicion that the middle Speaker of that series did not really belong. And if that were true, who were the people of the University to place themselves on so high a pedestal?He watched Novis eyes glisten and was pleased that they did.She said, I try hard to learn all you teach me, Master.Im sure you will, he said and then hesitated. It occurred to him that, in his conversation with Compor, he had in no way indicated at any time that he was not alone. There was no ghost of a companion.A woman could be taken for granted, perhaps at least, Compor would no doubt not be surprised. But a Hamishwoman?For a moment, despite anything Gendibal could do, the stereotype reigned supreme and he found himself glad that Compor had never been on Trantor and would not recognize Novi as a Hamishwoman.He shook it off. It didnt matter if Compor knew or knew not or if anyone did. Gendibal was a Speaker of the Second Foundation and he could do as he pleased within the constraints of the Seldon Plan and no one could interfere.Novi said, Master, once we reach our destination, will we part?He looked at her and said, with perhaps more force than he intended, We will not be separated, Novi.And the Hamishwoman smiled shyly and looked for all the Galaxy as though she might have been any woman.

How would you perform the role of BottomIn Act 1 scene 2?

Bottom is one of the group called the mechanics and he is an central comic character and is the only mortal to enter the world of fairies. In this scene we are introduced to him for the first time and he is one of a mass of workmen who offer a complete contrast to the world of fairies that we saw previously. In the scene a group of artisans discuss the lam they are going to fare as part of Theseuss wedding celebration. The play is entitled, The closely lamentable comedy, and most cruel death of Pyramus and Thisbe. cock Quince takes a roll call of the actors and turn all over out their parts. Bottom the weaver clears the jumper cable role of Pyramus, which pleases him because he is super-confident of his acting abilities. Bottoms costume give reflect his status as a weaver, so wherefore his costume might be torn or dusty. His dramatic status is important because he is a dominant, full of self-importance and eager to dominate the merging of this band of amateur actors.I wou ld also defend his costume quite colourful, to reflect his happy, enthusiastic and quite over bearing character. My performance would be influenced by my physical appearance and vocal propertys. I see Bottom as a tradesman in his forties, taller than the others and of portly build, in fact I would ask him to be physically larger than life and his accent Devonshire in cadence and with a raucous singing vowelise.In this scene, my performance would have to reflect the aspiration mingled with Bottom and Quince. In the beginning of the scene, Quince who is in charge, would walk in rather proud, with an upright posture, and with head held high, maybe greeting the workmen by shake their hands and smiling, as he doesnt want to make enemies and wants them to do what he requires and to ignore Bottom. He would probably forget to acknowledge Bottom and walk non bad(p) past him to place him in his place. Bottoms first line You were best to call them generally, man by man according to t he scrip, shows that despite Quinces dislike for him, and the attempt to begin his confidence, he is still extrovert and larger than life. It was directed to Quince and in playing this part I would make my voice domineering brasslike and give-up the ghost in close to Quince trying to intimidate him, as he is smaller than me. Quince would also be centre point in time, as he is nearly the focal point and is meant to be in charge of the other actors, who would be sitting down, smell up to him.Bottom would stand up in point to compete with Quince and try to push him out of the way or maybe stand in front of him to block him completely. My intention would also to get people to like me and to establish a friendship with them by shaking their hands. I would then break off from doing this to say First steady-going Peter Quince, say what the play treats on.. in a forceful manner and then get closer to Quince, snatching the scroll out of his hand, as if to take over the account myse lf.There would be complete scuffle between them as they fight for passion of the script, and this could be created genuinely comically using large exaggerated gestures and their voice could turn into a crescendo, getting louder to get their point across without the other interfering. As bottom I would sound very confident and sometimes near quite patronising, as if I am talking to people far more inferior to me for example when I say A very respectable piece of work I assure you, and a merry or so as if my opinion is important and worth hearing. Also when I say Now good Peter Quince, call forth your actors.. it would be in a very instructive but condescending tone, emphasising the word good as it would provoke an annoyed chemical reaction from Quince. Even when Quince calls out my name, emphasising that I am just a weaver, I would respond enthusiastically, instructing him to tell me my part and to carry on with authority. Quince appears very powerful and ignores Bottom, so Botto m has to re-establish his importance by ordering masters spread yourselves at this point I would reveal some dissatisfaction and pull up a chair and reluctantly sit down.At this stage I would want my earreach to respond, by thinking Bottom a rather loud mouthed bossy individual and have them feel sorry for Quince having to put up with such a disruptive member of the group. When finding out that I am a lover that kills myself most gallant for love I will respond very dramatically, telling the actors how the audition will cry, as my acting will be so natural and emotional. I would hold my hands up to my heart to portray this and maybe pretend to hold out a stigma to show how brave I am, even though I am just a lover and not a tyrant.I would also imply other parts such as Ercles or a part to tear a cat in, to show my capabilities, and in doing this I would screw my count up to make me look vicious and claw my hands, frantically moving my arms back and forth as if I am attacking a cat. I can see myself in every role and when I recite my poem I walk around the whole stage, emphasising the words raging almost spitting the words out to show my fury, and shivering by holding my arms and trembling, with my teeth chattering.I would also push my hands out forcefully, thrusting my ashes forward, almost as if I was breaking the locks of the prison gates. Quince just ignores him and continues to issue parts to the other actors. I watch when Quince assigns the part of Thisby to the flute, the bellows-mender, which is the other leading role, and when Flute refuses the part as he has a beard coming, my faces becomes animated and delighted as I would love to play that part too, this would be shown by my raised bright eyes and my open mouth.I face Quince, even though he faces away and tell him how I could wear a mask, and tattle in a monstrous little voice, where I would raise the pitch of my voice till it Is almost squeaky, and maybe use a feminine characteristic such a s playing with my hair or holding out my hand as if I was carrying a basket. When Quince refuses to give Bottom both parts, Bottom doesnt show any disappointment and tells him to just proceed. I continue to dominate the discussion and when Quince gives the lion part to Snug, I almost come down like a lion and curl my fingers up like claws and raw in a deep husky tone.I go towards Quince and annoy my voice and shout I will roar, that I will do anymans heart good to hear me.. and when I quote what the duke will say, I put on an articulate, upper class English accent when I say Let him roar again, let him roar again. When Quince and the rest of the actors claim that I would become flat the duchess and the ladies and they would end up hanging them all, I am not offended at all, and continue to suggest other ways of roaring such as gently as any sucking dove and whilst saying this I would say it in a feminine voice with a sweet and innocent facial gesture on my face.When Quince re sponds, his voice becomes much more stern, and agitated when he says you can play no part but Pyramus I will the stew and sit down on a chair, with my head down and my bottom lip drooping, like a child would do If they were upset. This may make the audience feel a bit sorry for Bottom or they might feel relieved that Quince has finally gained more courage and has power over him. When Quince sees this, he puts on a sympathetic tone and says Pyramus is a sweet-faced man lifting my chin up and gently stroking my face.I quickly date from myself by running energetically towards the wooden box filled with wigs and beards and open it rummaging through all the varieties of beards holding up the ones that might suit his character and throwing the ones that were not good behind him. I think Bottom quite likes the fact that Quince is almost pleading to him and saying how much he needs him to play the part and when Bottom says Well, I will undertake it he will say it proudly, expecting all th e other actors to be relieved.In the end of the scene, when Quince suggests teaching their lines the following night and rehearsing in the woods, he emphasises to the actors that they should not fail him. I as Bottom, will stand next to Quince, nodding my head up and down, and looking down at the other actors as I am in charge too and I will announce we may rehearse most obscenely and courageously throwing my fist in the air with excitement and I will also make sure I have the last word when I say hold or cut bow-strings, which I will say firmly and sharply with authority.Overall I will try to irritate the actors and the audience, and make them feel sympathetic towards Quince. I also want the audience to realise that although I am very confident and make out that Im very talented, I am not very good and dont really have the ability to act other parts, this makes it comical.I will intimidate the other actors on stage to emphasise my authority and I will make sure that I have Quince s attention throughout the whole scene, so if Quince turns his back on me or pushes me out of the way, I will get in front of his view and I will push him out of the way too. This way the audience can see our relationship clearer. There are lots of different levels of emotion when Bottom is acting and there is a lot of competition between Quince and him. Bottom is a very comical and melodramatic character to play.

Michael Jackson : 30th Anniversary Special and Product Design

Republic of the Philippines TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES Office of the Vice President for Academic Affairs Industrial Relations and Job Placement Ayala Boulevard, Ermita, capital of the Philippines NARRATIVE REPORT ON SIT PROGRAM Product Design and Development Technology (PDDT) Work Stations Product Design and Development content of the Philippines (PDDCP) CCP Complex Christmas Decor Producers and Exporters Association of the Philippines (CDPEAP) CITEM Compound Chamber of Furniture Industry of the Philippines Cebu (CFIP-Cebu) ManilaFAME 2013 at SMX Convension CenterFrom November 12, 2012 to March 25, 2013 TABLE OF CONTENTS I. Introduction II. Jobs Performed in the Company a. TINUKIB Iloilo showroom and Souvenir Shop i. Modular Designs for Shelving ii. Space Planning iii. 3D Rendering employ Google SketchUp and Vray iv. Floor Plan (autoCAD) v. Working Drawings of displays (autoCAD) b. TINUKIB Iloilo Cafe i. 3D Rendering using Google SketchUp and Vray c. Techno logy Updating Workshop i. Bleaching and Dyeing of Fibers ii. cover Frond Making iii. Hand papermaking iv. Papier Mache v. Finishing for Furniture vi. Finishing for Gifts and House Wares ii. Finishing for Paper and Paper Products viii. Lamination of Palm Husk and Seed d. Design Talks i. Rey Soliven ii. Sionil Jose National Artist for Literature e. Lectures i. Benjamin Trends and Forecast Sources ii. Rowe Requejo Full Sizing and Furniture Aesthetics iii. Ben Bacamante Creative view f. CDPEAP Christmas Decor Designs g. CDPEAP-PDDCP-DTI Source Book in Indigenous Materials New Design Team with Mr. Robert Alejandro of Papelmeroti i. Product Design ii. Product Development iii. Product Design amplification iv. Book Layout v. Layout Cover vi. Prototype Supervising ii. Product Photo-shoot h. Ikenobo-Ikebana Society of Manila 30th Anniversary Celebration Organizer with Dr. Romeo Balderama Jr. from CDPEAP i. subject Wall ii. Event poster for Shangri-La Plaza iii. Sarilikha Leaflets i v. Abaca Atelier Association Leaflets v. Anniversary Book Design vi. After Party Invitations i. Vina Domingo-Roy Exibit i. Opening Committee j. Manila FAME PDDCP carrells and PDDCP Employees, adjoining One Now with CFIP-Cebu, Leslie Mejares, Rey Soliven and Joey Yupangco OTOP with Joanna Raymundo, Ryan Tresvalles and Jinggoy Buensuceso i. The OTOP Marketplace (Ingress) i. The OTOP Marketplace Visual Merchandising Team iii. Next One Now Design Awards CFIP-Cebu Assistant Judge for Lesti iv. PDDCP Information Booth v. PDDCP Booth Color Trends 2013 vi. The OTOP Marketplace (Egress) III. Experiences a. Knowledge i. Applied from School ii. Learned from Training b. Skills i. Applied ii. Developed c. Values i. Learned ii. Applied d. Human Relationships i. sight ii. Applied IV. Problems a. School b. Company V. Suggestions and Recommendations VI. Requirements a. Daily Work Activities b. Time Records c. Evaluation Sheet d. Certificate

Individual Introduction to the Information Security Policy Essay

Select one of the company profiles below to be utilize for your entropy certificate PolicyComputer Science NetworkingAssignment access to the Information security department Policy Select one of the company profiles below to be used for your Information SecurityPolicyComplete the Introduction portion of the Information Security Policy. Include the followingAn overview of the companyThe security goals to be achievedRefer to the Introduction pathfinder in accompaniment C for the correct format for this assignment.Make the most of your college experience and join various campus clubs and organizations that appeal to your interest. This is a great way to adopt other laddie students and establish friendships. Your college experience should include academics as well as extra-curricular activities in order to give yourself a well-rounded experience.This paperwork of IT 244 Week 1 Individual Introduction to the Information Security Policy Appendix C comprisesSelect one of the compan y profiles below to be used for your Information Security PolicyComputer Science NetworkingAssignment Introduction to the Information Security Policy Select one of the company profiles below to be used for your Information SecurityPolicyComplete the Introduction portion of the Information Security Policy. Include the followingAn overview of the companyThe security goals to be achievedRefer to the Introduction Template in Appendix C for the correct format for this assignment.Make the most of your college experience and join various campus clubs and organizations that appeal to your interest. This is a great way to mGet land up A+ tutorial here https//bitly.com/1oIwfn0Make the most of your college experience and join various campus clubs and organizations that appeal to your interest. This is a great way to meet other fellow students and establish friendships. Your college experience should include academics as well as extra-curricular activities in order to give yourself a well-ro unded experience. Computer Science NetworkingAssignment Introduction to the Information Security Policy Select one of the company profiles below to be used for your Information SecurityPolicyComplete the Introduction portion of the Information Security Policy. Include the followingAn overview of the companyThe security goals to be achievedRefer to the Introduction Template in Appendix C for the correct format for this assignment.

Business Strategy for Easyjet

Table of Contents 1. Introduction 2 2. committal statement, Aim & Objectives 2 3. PESTEL compend 2 3. 1 Political 2 3. 2Economic 3 3. 3Social 3 3. 4Technological 3 3. 5Legal 3 3. Environmental 3 4. SWOT Analysis 4 4. 1 Internal Analysis 4 4. 2External Analysis 4 5. ostiariuss five forces 4 6. Porters value chain 5 7. Stakeholders Mapping 6 8. Ansoff hyaloplasm 7 9.BCG Matrix 7 10. St treasuregy position and selected strategy 8 11. Conclusion 11 12. Appendices 12 13. Reference 15 1. Introduction Easyjet air hose accompany is a British air passage headquartered at London Luton Airport which operating domestic and inter subject area scheduled serve wells on 500 routes between 118 European, pairing Afri merchant ship, and West Asian airports (Theairdb, 2005).The company was founded in 1995 by Stelios Haji-loannou. And currently the management of easyjet is formed by Andrew Harrison as CEO, Cor Vrieswijk as COO and Jeff Carr as CFO (Easyjet, 2009). Up to 2009, easyjet had nearly 7000 employees throughout Europe. Apart from low-cost tickets, easyjet has improved in network quality, lower cost deals with key suppliers and enhancements to easyjet. com and so on (Easyjet, 2009). 2. Mission statement, Aim & Objectives Mission statement of easyjet is to provide customers with safe, levelheaded value, point-to-point air services.To effect and to offer a consistent and reliable product and fares solicitationing to leisure and business markets on a range of European routes (Easyjet, 2002). The company ordain unwrap its people and establish lasting relationships with its suppliers. Vision Easyjets vision of the future is built on ontogeny its strength to be the largest and best low cost airline in Europe (Bized, 2002). Value 1. Safety 2. Teamwork 3. Pioneering 4. Passionate 5. Integrity (Easyjetcareers, 2010) The aim & objectives of Easyjet are equivalent to its mission statement.The company underpins its long-term prospects matter its business with safety, cu stomer satisfaction, future financial performance, people and surround (Easyjet, 2009). 3. PESTEL Analysis 3. 1 Political The political environment includes assess policy such as Air Passenger Duty and carbon tax. APD tax is raised about ? 2. 4bn for government every year. The airline Easyjet overly supported for a green tax on air travel based on carbon produced (BBC, 2007). Increasing tax is not effective for customers to throw more than than notwithstanding easyjet has realized it and apologized to customers (Easyjet, 2007).Cheap first and expensive later is what Easyjet always does. According to appendix 1, more immigration coming to UK gives easyjet more marketing opportunity. However, national insurance puts employees wage up so that increases companys costs (Telegraph, 2010). 3. 2 Economic According to appendix 2, some experts predict that the UK interest rate will increase to 3% in 2010 and 2011 (Marketoracle, 2010). Customers may pay higher for tickets if they borrow money. Meantime, according to appendix 3, it is bad for easyjet because some experts assert that Euro may detract from in the next 6 months from January, 2010 (Marketvector, 2010).People maybe fail to take up easyjet up to this viewpoint. Addition in ally, it gives a burden to the company as fuel price may go up year by year (see appendix 4). 3. 3 Social Attitude of customers impact on easyjets business. According to appendix 5, more customers favour to travel by air these years and it hits 2000 million in 2004 (Grida, 2007). The phenomenon founds easyjet arrange more dodgings. Meantime, nearly 28% people choose to search tickets information online casual so that the companys business online cigarette be developed quickly (Alexa, 2010). 3. 4 Technological in that respect are nearly 200 airplanes in the company and easyjet is working closely wth all the relevant airframe and engine (Easyjet, 2009). The safety can be guaranteed. The company as well offers online check in syst em for baggage with codes and spoiling tickets which is pretty at ease to customers (Azureholidays, 2009). 3. 5 Legal The company follows mostly European law such as safety law. But there is a piece of bad word of honor recently that easyjet needs to pay 1. 4m euros in damages for violating French labour laws (BBC, 2010). It is not only negative to financial condition but also to reputation.At the comparable time, the company supports carbon law that cut carbon emissions. 3. 6 Environmental The global standards for aircraft that can lead to carbon emissions of aviations being cut by 40%, Easyjet seeks the legislation for cleaner aircrafts is demanded by his firm to stop the flight of old and inefficient planes (Gray, 2009). It is good for passengers health. Meantime, the average aircraft age is 2. 2 years which makes up the youngest, cleanest and quietest fleets in the world (Easyjet, 2009). 4. SWOT Analysis 4. 1 Internal Analysis Strengths Weakness Leading airline with low-cost flights which across most big city in Europe such as Berlin, Milan, genus Paris and so on (Easyjet, 2008). * Being seen as an innovative and flexible organization and has a strong e-business which offers full and abstain price plan to customers. * Image, differentiation on price and brand (Mayer, 2007). * Quick turnarounds at the airports with more flights, better productivity. * Internal job mobility (Kernchen, 2007). * Low frequency of routes. * more than outsourcing might affect customer satisfaction (Kernchen, 2007). Sometimes longer flights without frills might be hard to implement successfully like no food service (Fifield, 2007). 4. 2 External analysis Opportunities Low-cost airline industry has a promising future. If Easyjet can establish itself as the low-cost number 1 airline, Easyjet will continue its success with its strong position and prove takeover opportunities (Kernchen, 2007). Threats Economic downturn may lead to a decrease in casual flyers (Businessteacher, 2006). change magnitude competition leads to greater difficulties in demanding incentives from communities such as low fees Easyjet received at Luton (Mayer, 2007).To enter stark naked markets like Ger legion(predicate) and France, Easyjet also end to spend overmuch money than in the UK (Kernchen, 2007). The cost is pretty higher. 5. Porters five forces The flagellum of substitutes = Low The flagellum of substitutes for easyjet comes from other transport tools such as trains, cars, boats and so on. Minimal threat from train and car on domestic routes (Mayer, 2007). easternjet does not need to worry too much about other transports tools if easyjet improves online system continually. The threat of entry = low It is difficult for a new company to enter in the low-cost airline industry. Easyjet has quite a comfortable position in the UK low-cost market as the biggest operator. High capital requirements also negate threat to some extent for easyjet (Mayer, 2007). The threat of buye rs = Moderate Customers will often choose better price particularly with the online tickets system (Capon, 2008). Customer loyalty is needed so that easyjet moldiness keep a regular check on prices all the time (Mayer, 2007). The threat of suppliers = High Easyjet hasten no power to alter the price of fuel as an individual company (Mayer, 2007).Without Boeing and Airbus, Easyjet lose planes so that Easyjet must keep good relationship with them. Sometimes, airports also easily raise charges to airline. The threat of competitive rivalry = Moderate It is pretty rivalrous with many competitors who also go short-haul market in the European such as Palmair, Germanwings, Ryanair and so on (Which, 2010). A numbers of tour operators like Thomas Cook may threat the market by selling scheduled seats (Subiotto and Snelders, 2007). All in all, the growth of individual airlines and the expectation that competition among low-cost airlines will intensify (Chris, 2010). . Porters Value Chain As a low fare airline, Easyjet makes the most of its as locateds and its competencies to develop advantages and create much value compared with other airlines Inbound mental process Outbound Marketing Sales Tickets sales online After-sales service Ticketless service Catering net income Fuel Aircraft Baggage handling Maintenance Inbound * Easyjet uses outside cater supplier to offer in-flight service (Dfnionline, 2007). * Easyjet spent a great deal of money on fuel. * Easyjet buy or rent airplanes mainly from Boeing and Airbus (Easyjet, 2009). There is some other company who is mainly responsible for respire easyjets airplanes (Viploan, 2005). Operations and Outound * With ticketless service, customers just need a code and bring it to airport for boarding number (Ciao, 2000). * Internet is more important for Easyjet than call centre. * Easyjet does well in online sign in facility with hold baggage (Easyjet, 2009). Marketing and Service Easyjet has its own marketing department to pu blicise the company. And the company mainly focuses on lost baggage and speedy boarding for customers (Easyjet, 2009). . Stakeholder Mapping Low Interest High Interest Suppliers Boeing and AirbusCustomersCommunity Groups InvestorsGovernment AgencyShareholders Stelios Haji-Ioannou who owns 22% shares. Low effect High Power It is obviously that Boeing and Airbus has a good deal of interest so that they cooperate with Easyjet frequently. Customers prefer to low-cost tickets and convenient online system. However, they have less power as Easyjet can buy or rent planes from other airline. The company also has founded its largest UK airline position.Investors are really into Easyjets service and its growth markets, and they also have powers to buy shares to make its share price up. For shareholders, Stelios Haji-Ioannou owns 22% of the whole company (Easyjet, 2009). He gets big power. 8. Ansoff Matrix Market Penetration Easyjet can make the most of its subsisting products to achieve growth of market share such as put ticket prices to some domestic goal down continually and add more seats in planes (Columbia, 2008). Market Development Easyjet hopes to get growth by using its existing product to into new markets.The company is launching new flights to Australia, Romania and Germany which have been travel spotlights with its low-cost tickets and frequent flights (Easier, 2007). Product Development Easyjet is adding flights and develop new flight routes to more places across the European even northern Africa (Easyjet 2009). Therefore, it develops the product range. diversification Easyjet is not only operates airline service but also does other related out-migration service such as easycar, airport parking. Apart from transportation field, the company is also responsible for hotel booking, travel guide and so on.Diversification makes easyjet consolidate existing market and accmulaing experience for new fields. 9. BCG Matrix StarSpeedy Boarding Question MarksBag gage scathe Cash CowsClubcards DogsFood Star An enhanced version of its fast boarding service attracts more customers (Travel Trade Gazette, 2007). It is a high growth market. Question Marks There is baggage allowance that Easyjet offers to speed its market up. Cash Cows Customers get club cards of Easyjet so that they can get savings for credit buy of tickets (Travel Trade Gazette, 2007).Interest rate generally affects this so that there is not any growth. Dogs Easyjet gets little money in catering according to the annual report (2009annualreport, 2009). 10. strategic position and selected strategy The strategic position of Easyjet is similar to the aim & objectives. Turn Europe Orange that Easyjet expands its employer presence across Europe (2009annualreport, 2009). The company aims to cut more carbon emissions and add more seats in the planes so that improving quality of its service (2009annualreport, 2009).The objective has covered SMART because up to now Easyjet has been the largest airline in UK and the second largest airline in Europe 10. 1 Identify and evaluate alternative strategies * Easyjet can develop new routes from local airports in UK to Romania in 2011. This strategy meets Easyjets network position for refreshing new routes all the time. It covers suitability, feasibility and acceptability well. Suitability The strategy conforms objectives of easyjet and makes the use of companys resources on providing cheaper short-haul service within Europe (Pender, L. nd Sharpley, R. 2005). Feasibility It is achievable as Easyjet has been the second biggest airline around Europe so that passengers may choose because of its good reputation (Pender, L. and Sharpley, R. 2005). Acceptability Low-fare airports with cost-benefit and more marketing opportunities. * Easyjet will offer British Airways Executive Gold card holders free speedy boarding plus (priority check-in and boarding) on the days that BA crew strike. Most passengers wish to use this free offer on that day (Easyjet, 2010).This strategy meets Easyjet customers proposition for building appeal to business travelers. By the way, it is also a kind of marketing campaign to offer more speedy boarding to customers. It covers suitability, feasibility and acceptability well. Suitability It is advantageous for the company to reduce check-in time and sell seats for leisure customers. Make the most of resources to earn money. Feasibility It is easily achievable that passengers who hold British Airways Executive Club Gold Card wish to accept this free offer (Easyjet, 2010). Acceptability Easyjet is going to work closely with CAE which is a good flight school to use 5000 Series simulator for A320 pilots training at CAEs Burgess Hill facility (Atwonline, 2008). The strategy meets Easyjet safety requirements to improve pilots training. It covers suitability, feasibility well but not acceptability. Suitability Providing customers with well-trained pilots and good safety system. Feasib ility CAE helps with qualified training simulators so that the quality and service can be guaranteed (Krishnan, A. 2008). Acceptability Easyjet spends money to make agreements with CAE.It may give additional strain on staff. 10. 2 Select one strategy and describe the implementation & monitoring plans In my opinion, it is appropriate for Easyjet to develop new routes to Romania. There are only two routes which departure from Madrid and Milan to Romania (Easyjet, 2010). It is not enough. Firstly, Easyjet is the UKs largest airline measured by the number of passengers flown (Easyjet, 2010). But in the Europe, there are several competitors such as Ryanair, BMI and so on. More people choose to go on holidays to Romania which known as the Paris of the East (Easyjet, 2009).Developing new routes gives rise to more marketing opportunities. Secondly, choosing low-fare airports such as Bucharest meets the organizational objectives. The company is able to make good use of its resources of ne w aircrafts and employees. Thirdly, developing new routes which departure from native airports in UK gives local people opportunities to go on holidays to Romania directly. Thus, it helps Easyjet to consolidate its UK largest airline. Implementation The route starts from UK airport such as Liverpool, Bristol, Stansted, it is necessary for Easyjet to make good deal with the airports.The company needs to pay a sum of money for airport fees which involves aircraft parking, administration fees and airport parking, airport lounges for passengers (Easyjet, 2007). The native airports in UK offer low cost parking such as ? 4 per day at Bristol. The airports in other European cities such as Milan, Paris will cost a little more for these fees (Easyjet, 2007). Then Easyjet may prepare how many flights will departure from each route with arranged pilots, in-flight staff and the first departure date. The company needs to publicize the new routes to passengers in time online with detailed ticket price include or exclude tax.For example, many people are attracted by the Bucharests architecture (Easyjet, 2009). The company can develop a route from Liverpool in summer vacation or winter vacation, 2011. Thus, there will be more customers who would like to have a view of Romania during holidays. Monitoring Plan In order to operate these new routes better, the company is able to monitor the routes carefully. To ensure every flight should be arrived to the airports on time, using global online service to anticipate weather-related delays at departure and destination airports (Metoffice, 2010).Work out optimizing schedules and scan customers feedback carefully so that if there is someone who feels bad for easyjets service, the company can improve immediately. If the new routes are operated well with lots of numbers of passengers and minimizing level of delays times, Easyjet can consider opening more new routes across Europe. It is appropriate for easyjet to operate 70 new routes in 2010 (Easyjet, 2010). The company can add more routes departure from different local airports such as Luton, Bristol to Romania and then add some routes which departure in other countries such as Paris to Romania.Therefore for customers at any places, there will be more choices. 11. Conclusion In order to become the largest low-cost airline in Europe, Easyjet also needs to enhance its online system and fly outside Europe strategy. This may give rise to more marketing opportunities. However, up to now, Easyjet operates successfully and gets profit up to 80 million pounds with 9% up of market shares in 2009 (2009annualreport, 2009). The company must be growing continually and has a promising future. 12. 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